Developing Relationship Theory In Consumer Research Free Essay Example, 1500 words

Personality has been defined by various psychologists and philosophers of different times in different ways. Thus it is quite tough to define the personality of a person, but if an attempt is made by churning out all the major definitions of personality, it can be said that all people possess a set of organized and dynamic features and that set of features controls motivation, thought process and behaviorist approach of a person in different situations. This set of characteristics or can said to be the personality of an individual. Since the late 19th-century personality study has emerged as the sole way to understand a person and almost every discipline that is related to social study or human relations, in the modern times, is trying to represent their points from the perspective of personality analysis of individuals. (Gilbert and Connolly, 1991, 23)The 19th and 20th century has witnessed great progress in the field of personality analysis and several famous figures have appeared in this arena who have interpreted human psychology in their own ways and it has helped them to come up with different types of personality theory. We will write a custom essay sample on Developing Relationship Theory In Consumer Research or any topic specifically for you Only $17.96 $11.86/pageorder now Results of such analysis have been used in various disciplines of human actions, starting from literature to selling of products. Among various other disciplines personality theories proved to be a boon for the business houses and industrialists and these theories opened up different avenues to them through with they started reaching people in the way that was never experienced before. Analysis of the personality theories helped the business house to understand their consumerist traits and they started to launch their products according to the desire of the mass. At the same time, various innovations were also implemented to the methods of advertising and the business groups, in order to expand their consumer circle, used advertisement so that it can capitalize over personality traits of an individual.